As a personal trainer, Annema is passionate about helping people get fit, at times so much so that she was on the verge of burning out. When the pandemic hit, she realised that many of the things we were used to doing physically could be done digitally - and Naardic was born.
Together with her husband, she started Naardic, a live, interactive fitness platform. With customised technology, skilled trainers and a team of eager and talented co-founders, Naardic became the answer to how Annema could help more people get that great feeling of fitness joy.